How To Develop a Q Methodology Study

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Q Methodology is a research technique, and associated set of theoretical and methodological concepts, originated and...
Author (s): Simon Watts

Q Methodology is a research technique, and associated set of theoretical and methodological concepts, originated and developed by William Stephenson (assistant to the famous psychologist Charles Spearman at the University of London in the 1930's), which allows the researcher to reveal the key "subjective" (or first person) viewpoints extant among a group of participants.  In its group focus, and given its ability to reveal these viewpoints holistically and to a high level of qualitative details, a Q methodological study can provide an excellent complement to more traditional qualitative research approaches, which typically focus on the individual person and on the delivery of thematic analyses.

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